OMOTENASHI
DESIGN THINKING
Catagory: Graphic & Product Design, Framework
Type: BFA Thesis Project
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
Corner Bookmark
Simplicity, Ancitipation, Evocative, HomeEverytime I read a book and find myself wanted to save a page for its content, I fold the corner of the pages. Naturally, it shows the usage of the book - but what if I don't want to damage the book? I came up with the corner bookmark as a way to save pages and highlight paragraphs in pages by using two-triangular shapes to clip onto the corner of the page. You can also rip the two triangles apart to create a way to highligh paragraphs.
One great thing about this bookmark is that it doesn't pertrude from the book itself, so you end up with a clean looking book from the outside as well.
One great thing about this bookmark is that it doesn't pertrude from the book itself, so you end up with a clean looking book from the outside as well.
Yuk Hei Ho
Tokyo, New York,
& Hong Kong
& for more information
© 2025 Yuk Hei Ho
For more work,
refer to the index.
Index
Packaging
Fits Gum
Green's Free
Godiva Valentine's
The Londoner Macau
Mei Jun
October Fifth
SPARKIRA Shampoo
Spring Valley 496
Stride China
海のうるおい藻
Film
INTO1 MIKA - Tell Me
INTERSECTION - Twisted
Kaz - Red Lights
Identity
All Day I Dream About Sports
bbclaww
Born to Create
Boston Dynamic
Five Sense Gallery
Komune Space
LaTerre Next
Matador Records
Mirai
Nina’s Garden by Coach
NOS Boulangerie
OnlyFans
OpenGallery Exhibition
SHIBUYA109
Side By Side Effect
Books
A to Z Adobe Illustrator
Plus Minus 0
Seasons Come
Warm Vicinity
Experiential
Propel Your City Project
rabbit R1
Ripple XRP Tokyo
Teremana Tequila
The Vault by Nespresso
Miscellaneous
On My Plate
Omotenashi Design Thinking
TOKIO7 New York
Weltformat '22
Weltformat '23
Personal Archives
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