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Miscellaneous

Miscellaneous

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design '23

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

Yuk Hei Ho

Yuk Hei Ho

Omotenashi Design Thinking is founded on
the following eight principles that guides any given design process, whether it be visual or physical:


1.  Simplicity - Reflected in the use of minimalistic and monochromatic designs  that evoke a sense of peace and tranquility whilst paying attention to detail.

2.  Service - A powerful way to create a truly memorable experience  and fulfilling and exceeding a customers needs.

3.  Communication - Seamlessly integrated into the user's life and be so intuitive yet enhancing and setting a new  standard of customer experience.

4.  Anticipation - Being aware of the needs and expectations of guests and taking the necessary steps to meet those needs before they are even expressed. Understanding the guest and putting oneself in their shoes.

5.  Evocative - The physical and function state of a design should evoke both an emotional and psychological response.

6.  Personalized - Putting users in control of their journey, tailoring every aspect of their experience to match their unique interests, preferences, and objectives, empowering them to make informed decisions and discover a world of diverse possibilities.

7.  Detail - Poetically approaching design, the designer to think about the emotional and symbolic meaning of the design, as well as its practical function, in order to create something that resonates with people on a deeper level.

8.  Home - Capturing the essence of familiarity, creating a warm and inviting atmosphere.

















Yuk Hei Ho
Tokyo, New York,
& Hong Kong




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© 2023 Yuk Hei Ho



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This website was last updated on September 12, 2023. Still surviving in New York! Click here to see more or feel free to reach out!