OMOTENASHI
DESIGN THINKING
Catagory: Graphic & Product Design, Framework
Type: BFA Thesis Project
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
This prolepsis is a gentle breeze, guiding the designer to create something that is both comfortingly familiar yet unexpected. The intention of the design is to evoke an emotional and psychological response, resonating deep within the soul.
The designer approaches creation with the mindset of a host, inviting the guest into their home, creating an atmosphere that is comfortable and welcoming. The process is reminiscent of a tea ceremony - minimal and streamlined, yet open to endless possibilities. The omotenashi approach to design supersedes practicality and function, delving into the emotional and symbolic value of each element, creating a sense of peace and harmony; a home which transcends space or location.
Yuk Hei Ho
Tokyo, New York,
& Hong Kong
& for more information
© 2025 Yuk Hei Ho
For more work,
refer to the index.
Index
Packaging
Fits Gum
Green's Free
Godiva Valentine's
The Londoner Macau
Mei Jun
October Fifth
SPARKIRA Shampoo
Spring Valley 496
Stride China
海のうるおい藻
Film
INTO1 MIKA - Tell Me
INTERSECTION - Twisted
Kaz - Red Lights
Identity
All Day I Dream About Sports
bbclaww
Born to Create
Boston Dynamic
Five Sense Gallery
Komune Space
LaTerre Next
Matador Records
Mirai
Nina’s Garden by Coach
NOS Boulangerie
OnlyFans
OpenGallery Exhibition
SHIBUYA109
Side By Side Effect
Books
A to Z Adobe Illustrator
Plus Minus 0
Seasons Come
Warm Vicinity
Experiential
Propel Your City Project
rabbit R1
Ripple XRP Tokyo
Teremana Tequila
The Vault by Nespresso
Miscellaneous
On My Plate
Omotenashi Design Thinking
TOKIO7 New York
Weltformat '22
Weltformat '23
Personal Archives
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