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Miscellaneous

Miscellaneous

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design '23

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

Yuk Hei Ho

Yuk Hei Ho

    This prolepsis is a gentle breeze, guiding the designer to create something that is both comfortingly familiar yet unexpected. The intention of the design is to evoke an emotional and psychological response, resonating deep within the soul.

    The designer approaches creation with the mindset of a host, inviting the guest into their home, creating an atmosphere that is comfortable and welcoming. The process is reminiscent of a tea ceremony - minimal and streamlined, yet open to endless possibilities. The omotenashi approach to design supersedes practicality and function, delving into the emotional and symbolic value of each element, creating a sense of peace and harmony; a home which transcends space or location.

















Yuk Hei Ho
Tokyo, New York,
& Hong Kong




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© 2023 Yuk Hei Ho



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This website was last updated on September 12, 2023. Still surviving in New York! Click here to see more or feel free to reach out!