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Miscellaneous

Miscellaneous

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design '23

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

OMOTENASHI
DESIGN THINKING

Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design

The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.

Yuk Hei Ho

Yuk Hei Ho




Omotenashi
Design Thinking
おもてなし
デザイン思考








Thesis Superviser: Allen Hori
Photographer: Dylan Anderson
Copywriter: Ally Frans-Kohn


    Design, in its purest form, stems from the heart, delineating the ways we experience environments and interact with our reality. Omotenashi, the Japanese ethos of hospitality, personifies the essence of this idea; it is founded on simplicity and guided by anticipation. Similar to how a seed slowly flourishes, growing towards the sun, omotenashi design unfolds organically; every detail is intentional, the construction is streamlined, the invocation harmonious.

    In place of solving problems through equipment or technology, omotenashi requires an understanding of human behavior, creating an experience that is intuitively understood by the guest without inconvenience. It sets a standard of excellence that requires careful consideration of every element, anticipating the needs of patrons before they are aware of those needs themselves.


    This prolepsis is a gentle breeze, guiding the designer to create something that is both comfortingly familiar yet unexpected. The intention of the design is to evoke an emotional and psychological response, resonating deep within the soul.

    The designer approaches creation with the mindset of a host, inviting the guest into their home, creating an atmosphere that is comfortable and welcoming. The process is reminiscent of a tea ceremony - minimal and streamlined, yet open to endless possibilities. The omotenashi approach to design supersedes practicality and function, delving into the emotional and symbolic value of each element, creating a sense of peace and harmony; a home which transcends space or location.

















Yuk Hei Ho
Tokyo, New York,
& Hong Kong




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© 2023 Yuk Hei Ho



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