Design, in its purest form, stems from the heart, delineating the ways we experience environments and interact with our reality. Omotenashi, the Japanese ethos of hospitality, personifies the essence of this idea; it is founded on simplicity and guided by anticipation. Similar to how a seed slowly flourishes, growing towards the sun, omotenashi design unfolds organically; every detail is intentional, the construction is streamlined, the invocation harmonious.

    In place of solving problems through equipment or technology, omotenashi requires an understanding of human behavior, creating an experience that is intuitively understood by the guest without inconvenience. It sets a standard of excellence that requires careful consideration of every element, anticipating the needs of patrons before they are aware of those needs themselves.