OMOTENASHI
DESIGN THINKING
Catagory: Graphic & Product Design, Framework
Type: BFA Thesis Project
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
Catagory: Graphic & Product Design, Framework
Type: Thesis Project for BFA Communiation Design
The project looks into the concept of using human behavior as a mode of design thinking, which is informed by the essence of Japanese hospitality, to explore a new framework for approaching design thinking. This approach takes into account both form and function and was subsequently applied to everyday items to create unique designs that aim to stimulate intuition through their aesthetics to create intuitive and poetic designs through product and visuals.
Pencil & Eraser
Simplicity, Communication, Evocative, Anticipation, Home
The idea stems from the saying "What follows". Both the pencil and eraser are two items that go hand in hand and are instanteously and instictually paired with one another. The concept stripes down the essentials of notetaking and sketching and breaks it down to the simplest of elements. The eraser in this instance was developed to act as a pencil holder that minimizes objects needed to be carried.
Yuk Hei Ho
Tokyo, New York,
& Hong Kong
& for more information
© 2025 Yuk Hei Ho
For more work,
refer to the index.
Index
Packaging
Fits Gum
Green's Free
Godiva Valentine's
The Londoner Macau
Mei Jun
October Fifth
SPARKIRA Shampoo
Spring Valley 496
Stride China
海のうるおい藻
Film
INTO1 MIKA - Tell Me
INTERSECTION - Twisted
Kaz - Red Lights
Identity
All Day I Dream About Sports
bbclaww
Born to Create
Boston Dynamic
Five Sense Gallery
Komune Space
LaTerre Next
Matador Records
Mirai
Nina’s Garden by Coach
NOS Boulangerie
OnlyFans
OpenGallery Exhibition
SHIBUYA109
Side By Side Effect
Books
A to Z Adobe Illustrator
Plus Minus 0
Seasons Come
Warm Vicinity
Experiential
Propel Your City Project
rabbit R1
Ripple XRP Tokyo
Teremana Tequila
The Vault by Nespresso
Miscellaneous
On My Plate
Omotenashi Design Thinking
TOKIO7 New York
Weltformat '22
Weltformat '23
Personal Archives
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